Learn how to effectively use QR codes in various scenarios.
🧙♂️ From scanning basics to advanced applications, this guide has you covered.
It just f*ckin works.
QR (Quick Response) codes are two-dimensional barcodes that can be scanned using a smartphone camera. They store information in a pattern of black squares arranged on a white background. QR codes can contain various types of data, including URLs, text, contact information, and more.
Most modern smartphones can scan QR codes directly through their built-in camera app:
If your camera doesn't automatically scan QR codes, you may need to download a dedicated QR code scanner app from your app store.
QR codes can store different types of information:
Add a QR code to your business card to share your contact information digitally. When scanned, the QR code can automatically add your details to the scanner's contact list. This is more convenient than manually typing information and ensures accuracy.
Place QR codes on tables or at the entrance of your restaurant to provide contactless access to your menu. Customers can scan the code to view your menu on their devices, which is more hygienic and allows you to update menu items and prices without reprinting physical menus.
Include QR codes on flyers, posters, brochures, and other marketing materials to connect offline audiences with online content. This bridges the gap between physical and digital marketing, allowing you to track engagement and provide more information than what fits on printed materials.
Add QR codes to product packaging to provide additional information such as:
Use QR codes for event tickets, registration, and check-ins. Attendees can receive QR codes via email that can be quickly scanned at the entrance, speeding up the check-in process and reducing physical contact. QR codes can also be used to share event schedules, maps, and speaker information.
Ensure your QR code is large enough to be easily scanned. As a general rule, QR codes should be at least 1 x 1 inch (2.5 x 2.5 cm) in size. Place QR codes in easily accessible locations where people can scan them without difficulty. Avoid placing them in areas with poor lighting or where they might be obstructed.
Always test your QR codes before distributing them. Scan them with different devices to ensure they work properly. Check that the linked content is mobile-friendly and loads quickly. Regularly test QR codes that are in long-term use to ensure they still function correctly.
Not everyone knows how to scan QR codes. Include brief instructions near your QR code, such as "Scan with your phone camera" to help users who may be unfamiliar with the technology.
Ensure that your QR code provides value to users. Whether it's exclusive content, a discount, or convenient information, users should feel rewarded for taking the time to scan your code.